Berkley’s Celebra imprint stops acquiring new titles, and Editorial Sélector USA and ABG launch a new imprint for the U.S. market
The change of seasons has brought changes in the landscape of Spanish-language book publishing. In September, the Celebra imprint announced that it will stop acquiring new titles, and the Sélector USA imprint launched.
Celebra was founded in 2007 by Raymond Garcia at Penguin as part of the Berkley imprint. It focused on celebrity-driven titles for adults and children. The imprint published 8–10 titles per year in both Spanish and English. There are currently still eight titles set to be published under the Celebra banner, but no new titles will be contracted. According to Craig Burke, spokesman for Berkley: “Celebra published several high-profile successes—including bestsellers by Ricky Martin, Rita Moreno, and Jennifer Lopez. However, inconsistent consumer demand made it increasingly difficult to sustain an imprint with Celebra’s tightly focused mix of lifestyle and celebrity titles. So, after much analysis and reflection, Berkley decided to phase out the Celebra publishing program. While we are no longer acquiring new titles, we will publish books currently under contract to Celebra and will continue to sell the imprint’s backlist under the Celebra logo.”
Sélector USA, which was launched on September 1, is a joint venture between the American Book Group (ABG) and Mexican publisher Editorial Sélector USA. Prior to the agreement with ABG, Editorial Sélector USA titles were available in the U.S. through various distributors, including Baker & Taylor and Random House, but this is its first imprint for the U.S. market. Ernesto Martínez, sales director of ABG, says that revised editions of Sélector’s backlist and frontlist titles will be released by ABG under the Sélector USA imprint and will feature U.S. ISBNs and LCC numbers.
Editorial Sélector USA is known for publishing a wide range of fiction and nonfiction titles for adults and children at low prices. Sélector USA was launched in the U.S., Canada, and Puerto Rico with 21 titles, including Hacer dinero sin tener dinero (How to make money without money) by Ruben Martín Mosqueda and three titles by bestselling author Helios Herrera. Martínez says, “The plan is to launch approximately 250 titles per year, which is significant considering the number of books in Spanish released on a yearly basis in the U.S.”.
Daniel Araico, CEO of Sélector USA, says: “Part of the offering that will nurture Sélector USA’s catalogue early next year will be titles on a wide range of topics, such as culture, politics, and the economic and social environment, as well as cooking and health care. We hope to become a source for relevant and easy-to-understand books for first and second generation of Hispanics.”.
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TriAltea USA Launches American Book Group
TriAltea USA, a subsidiary of Grupo Adi, Barcelona, Spain, that sells English, Spanish and Portuguese educational material, including the bestselling ESL series Inglés en 100 Días and Spanish in 100 Days, is launching American Book Group.
American Book Group will offer international content in Spanish and English to book buyers throughout the U.S., Puerto Rico, Canada, Mexico, the Dominican Republic and Central America. Its goal is to become a leading source for educational and general interest publications for school and public libraries, online and bricks-and-mortar bookstores, wholesalers and other consumers on a corporate-sales basis. Already American Book Group has incorporated titles from Grupo Planeta's series Booket, from EdActiva and from other U.S. and Latin American imprints to its catalogue.
American Book Group has hired as sales director Ernesto Martinez, a former buyer at Borders Group and former national sales manager at Giron Books. Martinez has experience and knowledge of the publishing industry in the U.S. and Latin America.
TriAltea business development director Susan Cunningham commented: "This is a pivotal moment for us. We will be able to combine an unparalleled offering with great vision for the acquisition of Spanish bestsellers, and an emphasis on service. More than ever, booksellers are extremely efficient when it comes to how they invest their money on their book orders. Our team combines more than two decades of experience selecting hot titles, and we want to share this expertise and service with our clients in order to boost their sales."
Newly formed American Book Group
TriAltea USA, a subsidiary of the Barcelona-based Grupo Adi, has launched a new division: American Book Group. The new company, based in Miami, will offer international content in Spanish and English to book buyers throughout the U.S., Canada, Mexico, the Dominican Republic, and Central America.
To lead its sales effort, ABG has hired Ernesto Martinez as its sales director. Martinez has been part of the Spanish-language publishing industry in the U.S. and Latin America for over a decade, serving as a buyer at Borders and national sales manager for Giron Books. The goal for ABG is to become a leading source of educational and general-interest publications for school and public libraries, booksellers, and wholesalers.